Emrhys Cooper
FST Ambassador
We are excited to announce that Emrhys Cooper has agreed to become the first Ambassador of The Family Survival Trust.
Emrhys is an accomplished actor, writer and director, best known in the UK for portraying cult leader Rowan Cunliffe on Coronation Street. The storyline, which realistically depicted the gradual psychological grooming and coercive tactics used to draw vulnerable individuals into “The Institute,” brought issues of coercive control and cultic abuse into mainstream conversation, attracting significant national press attention and public discussion.
Alongside his television work, Emrhys wrote and directed in the feature film The Shuroo Process, further exploring themes of manipulation, identity and high-control environments. He brings to this role not only creative insight and influence, but also personal understanding of the long-term impact coercive control can have on individuals and families.
As Ambassador, Emrhys will support The Family Survival Trust in raising awareness of coercive control and cultic behaviour, helping to educate the public, amplify lived experience, and advocate for meaningful cultural and policy change. His ability to communicate complex and sensitive issues to wide audiences will play an important role in extending our reach across the UK and beyond.
We are deeply grateful for his support and look forward to working together to drive lasting change.